Coderhouse - Latam
Transforming the world through education.
Product Designer
Framer Developer
Product/MKT
Year
2024
Overview
But after all, what is CoderCamp?
CoderCamp is a 4-week, fully online and free program where you will explore the necessary tools to land a new job in the tech industry. CoderCamp is offered by Coderhouse and is available for LATAM and Brazil under the name Reboot.
Goals
Clearly communicate the purpose and objectives of the camp to potential participants.
A visual structure that represents a LATAM application scenario and connects with multiple countries.
Smooth performance and easy readability, ensuring all user questions are answered directly on the page.
Scope
LATAM Scenario
Analyzing the request and the scale of the project I was working on, it became necessary to study the communication styles of the countries involved in the campaign, which are predominantly Spanish-speaking.
Based on the research conducted and analyzed together with the team, we concluded that a different communication approach was needed for the page targeting Spanish-speaking countries and another for Brazil.
As a result, we delivered two separate pages: one fully customized in Spanish and another specifically tailored for Brazilian Portuguese.
Wireframe
Starting Off Smoothly
In the wireframe stage, following the design brainstorming, I decided to go with a disruptive visual approach, focusing on interactions and unconventional visual elements—especially for institutional pages. The idea was to convey that this moment represented a breakthrough into something new.
Conclusion
Changing the World Through Education is a Wonderful Step
After completing the entire process of publishing, hosting, and setting up analytics tools, it was time to bring the project to life.
Throughout the wireframing stage, we were also working on the graphic design for social media and the website, following Coderhouse's new visual identity. The entire process of selecting images and adjusting visuals was guided by the concept of disruption, incorporating noise effects and unconventional design choices that broke away from the usual project standards.
The result was a dynamic and youthful page, effectively engaging an audience tuned into fields like tech, design, data, and marketing.
Key Metrics
11.000
participants enrolled in the first edition of the CoderCamp Latam program.
10.000
participants enrolled in the second edition of the CoderCamp Latam program.